• EMAIL MARKETING CAMPAIGNS

                                                                        Email us: info@firebirdmedia.net       Call us: 480-824-1904

    Lee Iacocca was fond of saying, “Half of all the money you spend on advertising is wasted…the problem is which half?”

     
                                   

    Make sure you don’t waste half of your advertising dollars on the wrong audience! Only email to prospects with your defined demographics and buying preferences!

    Email Campaigns: Less than 1¢ per email with 1% click-through-rate guarantee for each list broadcast!

    • Wide variety of selects to highly target your list

    • Key to a successful campaign…a database of over 180,000,000 B2B & B2C emails

    • All double opt-in emails

    • Every month database checked for accuracy, duplicates and opt-ins reconfirmed

    • Surveys are used to build, authenticate and confirm opt-ins

    • To further refine your list, you can add 5 ‘Yes or No’ answer questions to our monthly surveys...no charge

    • Lists are semi-exclusive to you...we will not over broadcast your list

    • Database list is “White Listed” by the various ISPs

    • CAN-SPAM Act compliant

    • Subject line evaluation and email optimization to assure your email gets into their InBox

    • Test multiple “Subject:” and “From:” lines…no charge

    • Email text can be modified before each rebroadcast...no charge

    • Algorithms keep broadcasts under ISP email rejection caps

    • 1% GUARANTEED click through rate to your landing page!

      • Example: 1 million email list broadcast guarantees a click through rate of 10,000 to your landing page
      • Campaign has original broadcast and 9 rebroadcasts...guaranteeing a total of 100,000 visitors
      • Our average click-through rate is over 4%
      • When compared to Pay-per-Click this is much more economical and proactive with measurable results
      • Unless you do an email marketing campaign on a PPC basis!
    • After each broadcast is complete, you receive a comprehensive tracking report

    • Campaigns with multiple rebroadcasts are very economical and historically achieve higher success

    • Value add Social Network Marketing Package: Free banner placement advertising on up to 20 social networks, e.g., LinkedIn, Myspace, Craigslist, Facebook, Twitter, etc.

    • A few major clients are Amex, AT&T, Budweiser, Kellogg’s, Kmart, Nike, Norwegian Cruise Lines to name a few

    • Optional Design Services
      • Email
        • Large monitors and laptop version and another version for smaller screen mobile devices
        • Limited amount of time to capture visitor's interest
        • It's not about "pretty" it's about grabbing their attention
        • Objective: Get them to click through to your landing page
      • "Landing" page
        • It eliminates confusion and makes visitor choices very clear
        • Don't let them wander around getting lost and confused in your website
        • Explain the deal, call for action and capture their data
        • Visitors do not want to be "sold"...make any offer subtle (at first)
        • Main objective: Make it educational...visitors are hungry for information
        • Page should provide links to video and PDF downloads
        • After the 3rd email broadcast, you can start making your call to action more prominent
      • "Thank You" page
        • After they have visited your landing page and submitted their information, they're taken to your "Thank you!" page
        • It is a lot like your landing page, but it now expresses your appreciation
        • Use links to video and PDF downloads here as well
        • This provides one more "touch"...one more reason to remember you
        • The more touches the more they know you...the greater your credibility and opportunity to do business with them

    Contact Us for a Quote